Total Relationship Marketing Evert Gummesson

ISBN: 9781281022165

Published: January 10th 2010

ebook

350 pages


Description

Total Relationship Marketing  by  Evert Gummesson

Total Relationship Marketing by Evert Gummesson
January 10th 2010 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 350 pages | ISBN: 9781281022165 | 8.12 Mb

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally,MoreTotal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummessons seminal title presents a powerful and in depth analysis of modern relationship marketing.

Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.



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