Strategic Newspaper Management Conrad C. Fink

ISBN: 9780394339610

Published: October 4th 1988


398 pages


Strategic Newspaper Management  by  Conrad C. Fink

Strategic Newspaper Management by Conrad C. Fink
October 4th 1988 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 398 pages | ISBN: 9780394339610 | 3.73 Mb

The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.The difference between success and failure, he concludes, is in long-range planning and in daily operating methodology--in, simply, the professionalism of management at all levels.

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